The Home Depot email campaign: RAM 1500.
The goal for these set of emails was to create anticipation for a big prize that one individual could win. We created a count down calendar and a container visual to build up the hype prior to the announcement of what the prize is.
The goal for these set of emails was to create anticipation for a big prize that one individual could win. We created a count down calendar and a container visual to build up the hype prior to the announcement of what the prize is.
Depending on when the email is opened, the user would get a variation of the creative that coincides with the real date.
A new email was then sent out on the day of the event showcasing the truck that you could win along with the by-the-second count down timer that worked in real time.
